Our Proposals

Scroll down to find out more about our proposals, and view all the information we have shared at our consultation events.

The Site

The site is located on Grove Crescent Road and was previously occupied by Jewson builders’ merchants before it elected to close this store earlier this year and has since been vacant.

It is very well connected to public transport, only a short four-minute walk to Crossrail and Maryland station and well located to a number of local universities and higher education providers in the borough.

There are also a number of shops and local amenities nearby and we hope to add to the existing street scene by activating the ground floor with the provision of creative workspaces along Grove Crescent Road and The Grove, providing a more attractive and safer environment for existing and new residents.

Planning Context

In policy terms, the site is suitable for redevelopment: it is a sustainable brownfield site with excellent accessibility by public transport and it is allocated for mixed-use development in Newham’s Local Plan.

The site is currently vacant, and an underutilised parcel of land on the edge of Stratford Town Centre.

Careful consideration has also be given to local townscape and any heritage assets nearby, including several locally listed buildings and the Stratford St John’s Conservation Area.

OUR VISION

Our vision is to provide a more attractive, healthy and welcoming environment along Grove Crescent Road and The Grove by enhancing the street scene and bringing more activation at ground floor level. We also want to improve the offer for local independent businesses and provide a much-needed economic boost for the area.

The plans will deliver high-quality workspace, which will stimulate employment, investment, local spend and economic activity on a vacant and underutilised site on the edge of the Stratford Metropolitan Town Centre.

Our proposals will deliver:

22,000 sqft of new high-quality workspace

Around 400 new purpose-built managed student beds

Our proposals will deliver:

Urban greening and a net gain in biodiversity

Revitalising the street scene with high quality architecture and landscaping

Our proposals will deliver:

A new, landscaped and publicly accessible courtyard

Over 150 jobs and apprenticeship opportunities

HIGH-QUALITY WORKSPACE

Our proposals seek to support local entrepreneurs and creatives in the Stratford/Newham area, delivering modern and flexible workspaces that are currently needed and missing locally.

  • The plans will deliver circa 22,000 sq ft of high-quality workspace rates not seen across much of London.
  • This provision will stimulate employment, investment, and economic activity on a vacant and underutilised site on the edge of the Stratford Metropolitan Town Centre.
  • The space is currently aimed at small businesses, makers and creatives, of which Stratford has in abundance.
  • There is the potential for some exciting synergies between the student accommodation and the workspace (e.g. educational spaces for teaching, research and development, start-up businesses linked to university courses)
  • The workspace, proposed mostly at ground floor level, will improve activation along Grove Crescent Road and The Grove, and providing a more attractive and safe environment for existing and new local residents.

The site is located on Grove Crescent Road and was previously occupied by Jewson builders’ merchants before it elected to close this store earlier this year and has since been vacant.

It is very well connected to public transport, only a short four-minute walk to Crossrail and Maryland station and well located to a number of local universities and higher education providers in the borough.

There are also a number of shops and local amenities nearby and we hope to add to the existing street scene by activating the ground floor with the provision of creative workspaces along Grove Crescent Road and The Grove, providing a more attractive and safer environment for existing and new residents.

NEW STUDENT HOMES

The plans for Grove Crescent Road will bring forward c.400 student homes, which will help to meet the demonstrable higher education needs of the area.

  • The Council want to see a mixed-use development come forward and we feel that workspace and student accommodation can work really well together here;
  • 35% of the student homes will be affordable
  • The scheme will also provide generous internal private amenity areas with greenery and seating to encourage relaxed student gatherings within
  • We are currently in discussions with a number of interested and leading local universities who would take some or all of the student homes, once completed.

Proven track record

  • Watkin Jones is the UK’s leading developer and manager of residential for rent homes, With a focus on the build to rent, co-living and student homes sectors. It has designed and built approaching 140 student schemes and provided over 46,000 student homes across the country.
  • Its third-party management service, Fresh, manages over 20,000 student apartments in the capital.
  • Watkin Jones has been active in the borough over the past few years, having developed Eleanor Rosa House along Stratford High St in 2019, which delivered 511 student beds, 45 residential homes, affordable workspaces, and an education facility.

LANDSCAPING

Our plans will open up and animate the site and Grove Crescent Road, by creating a more attractive and welcoming environment with new spaces and uses for the public to enjoy and benefit from.

  • Our evolving masterplan will create new and active ground floor uses and an improved environment and public spaces.
  • The central courtyard within the development will be gated, so as to make a clear separation between student and public activity. The courtyard will have a central planting area designed to improve the view from the entrance of the St Francis of Assisi Church.
  • We are also providing a beautifully landscaped secondary courtyard, with excellent access to workspaces and amenity spaces.
  • We have minimised the number of pavement crossovers to help maintain a pedestrian friendly streetscape.
  • Further landscape improvements will include enhancing the currently opaque and unwelcoming street frontages, so they create a pleasant environment for pedestrians, cyclists and local residents.
  • The new ground floor uses will be complemented by a planting buffer, including shrubs and trees, along Grove Crescent Road. The proposals will also repair the fractured footway materials, enhancing the quality of the street.
  • Green rooftop spaces have been created on the buildings towards the rear of the site, providing high-quality outdoor spaces for students to enjoy.

SUSTAINABILITY

As a company, we are committed to promoting renewable technology and reducing CO2 emissions where possible in our design approach and these proposals are no different.

The new buildings will adhere to excellent sustainability standard and perform significantly better in terms of energy use and carbon emissions than the existing building.

Planning Context

  • 0.3-0.4 Urban Greening Factor
  • A net gain in biodiversity
  • BREEAM excellent on all the commercial and student spaces
  • Car free (other than disabled parking), encouraging sustainable modes
  • London Plan Cycle provision
  • Sustainable drainage systems that are integrated into the design through green roofs and courtyard tanks
  • Buildings designed to reduce overheating and cooling efficiently

THANK YOU AND NEXT STEPS

Thank you for visiting this public exhibition. Your feedback is important to us.

Get in touch!

0800 051 4450

grovecrescent@londoncommunications.co.uk

Community benefits

We believe that the proposed development will deliver significant social, environmental and economic benefits for Stratford and the borough, playing an active role in providing new opportunities for business development, employment, skills development for local residents, as well as an improved local environment and landscape.

Meeting the needs of local businesses through the development of 22,000 sqft of additional sqft on these otherwise vacant and under-used spaces

Increased local spending from new student residents

Over 150 jobs for local people, both during construction and operation

Opportunities for apprenticeships and training for local young people

Generating new business for supply chain companies and opportunities for other businesses in the borough

Revitalising the street scene with high quality architecture and landscaping

Achieving urban greening and a net gain in biodiversity

Opportunities for public art at the entrances along Grove Crescent Road

New public spaces within the commercial yard

Car free (other than disabled parking), encouraging sustainable modes of transport such as walking or cycling

NEXT STEPS

Freephone: 0800 051 4450